Foton over at afkgamer.com talks about this a lot better than I can be bothered to, so it's blockquote for the win:
Sprite (aka Coca-Cola) wants gamers (that’s YOU!) to consider their soft drink the drink of champions (not you currently, but maybe if you start chugging Sprite instead of that nasty Mountain Dew or other Pepsi product). I AM NOT MAKING THIS UP, Snoop, the Doggfather, introduced the Hip-Hop Gaming League, a new video game league for famous people that drink Sprite. Here's the announcement. There aren’t enough words for lame in the English language to describe this marketing campaign, although, I’ve just now thought of a new one: Sprite.
"I’m an initiator, you dig?" Snoop said. Right, I dig. But you know what, if you really wanted to start something like this you wouldn't need corporate sponsorship from CocaCola to do so.. not that I want to piss off Snoop, given that he's coming to New Zealand in a month or so..
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