Vodafone 3g Mobile TV is the first thing I've seen on Vodafone Live that I might actually use. Being able to watch the news or some sports during a commute has great potential, and imagine being at a live sports event being able to catch commentary and replays on your mobile - pretty awesome stuff. Guess it's time to slink into a Vodafone store and see if they can upgrade my Parallel imported phone's firmware to support Live.. that's going to be fun.
Link: Computerworld: Eight Sky channels on Vodafone 3G