The Lotus Viral Marketing presents a new approach to viral advertising.
Wikipedia says that Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, however I guess if that doesn't work out for you then you could simply create a quick website that looks like absolute rubbish, throw up a quick couple of posts, and then let it stagnate and die (remember The Worst Practices anyone?). Yeah, that works too! Viral baby! It's so Web 2.0!
I'm not claiming I'm any sort of design genius when it comes to website design - but then I'm also not proclaiming myself to be some sort of ambassador for anything in particular. Is it too hard to spend a little bit of time creating a design that at looks semi modern? Are none of the default skins in the default blog template half way decent looking? Can no one who uses Notes/Domino use Photoshop well enough to add some simple graphical effects to a stock standard piece of text to create a logo? Having said that, I think it'd be quite wrong if the site actually looked appealing. As it stands it's a good summary as to why Developers are leaving the Notes/Domino platform fairly rapidly (I don't have any stats to back this up - but I don't need them, I simply look at the recruitment agents constantly trying to fill the same meager few positions and FAILING week in and week out).
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